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Home-based Professional - Market Insight

Target markets:
SoHo

Home-based Professionals are self-employed business people, who conduct most of their business activities from a home office. PCs are often their primary work tool used for research, customer interaction, trading and accounting. Their broadband line is vital for generating new business and a high production output. Budget constraints mean they’re price sensitive, often relying on consumer-grade products.

 

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