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Micro Business - Market Insight

Target markets:
SoHo

Micro Businesses are small, agile, companies that deliver specialised or local services. They’re set-up and run by a sole or joint owners and extend up to a few employees. IT and connectivity are important in underpinning the smooth running of these busy firms but it’s people that drive the business. Many appreciate the benefits IT investment can make but don’t have the time or budget to take risks. They exhibit consumer-like behaviours when making choices about IT and connectivity.

 

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