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Advancing - Market Insight

Target markets:
Small Business

Advancing businesses are smaller, agile firms, who primarily operate in B2B markets. They see IT and communications as central to their business and leverage it to achieve their desire to grow. They’re the most IT dependent of smaller sized segments and are willing to take risks with new technology. Given their scale and budget, their investment in new IT is software rather than hardware-led. Having a prominent online presence is vital to support high levels of website driven transactions.

 

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