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Pioneer - Market Insight

Target markets:
Medium Enterprise

Pioneers are dynamic, medium sized, B2B companies who see themselves as leaders in both IT investment and usage. Technology underpins their day-to-day operations; including customer contact. They’re more flexible than larger more IT-dependent organisations. They’ve a desire to grow fuelled by investment in new technology which they’re willing to take risks with. These firms are mostly office-based and skewed towards business services, professional services and finance industries.


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